Local Search Engine Optimisation
“In the SEO industry we have a term called “Buyers Keywords”, this is when people search for terms like “Carpenters near me”, or “Plumbers in my area”. Naturally, this means more conversions for your business as local search is highly targeted.”
Ready to increase
Ready to increase
Google my Business (GMB)
If you’re a local business, then your Google My Business (GMB) listing is just as important as your website. In fact, if your GMB listing is correctly set up and optimised, you may well find it generates more targeted traffic than your actual website due to your business showing up under local buyer search terms.
The listing is free to do and with the correct methodology and practices, you could well see your business ranking in the elusive 3 pack.
Google My Business (GMB)
If your website isn’t correctly optimized then it could be penalized and only ever achieve a low ranking in the search engine results (SERPS). There are crucial steps which tell SERPS the correct information Google needs to show which relates to the users direct search query.
Website local Content
Having a website without high quality content, is near enough a guarantee that the search engines won’t reward your website with a high ranking in the search engine results (SERPS). You may have heard the term “Content is King” from the world of online marketing. Content also plays a crucial role in deciding your Local SEO Marketings websites position. Providing your audience with engaging content thorough blog posts, service pages, videos and other content driven methods, will help your websites position and will always be a winner in Googles eyes.
Website Local Content
Whenever your business’s phone number, name, or address gets referenced online this is a citation. This includes, directories, websites, & social platforms. Building your local citations out correctly provides valuable information to the search engines and increases your online credibility and popularity. There are hundreds of citation sources available and making sure your businesses citations are accurate across all listings is a must.
Who doesn’t love a good review? They build up trust and help you make informed decisions on a particular good or service based on a previous users experience. This is why they act as an excellent conversion tool for your business.They also serve as an effective way of communication between your business and the customer through responding to any positive and equally any negative reviews or comments.
Get your social media right and the results are obvious. Get it wrong and it’s a total waste of time and money. All of us have a social media account from at least one of the platforms, but that doesn’t mean we know what we are doing when it comes to social media for our local business. Its likely certain platforms will suit your business better and there may well be some trial and error. In the long run executing an effective strategy on the correct platform will be priceless.
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