Social Media Marketing - Better-Get-Digital

Social Media Marketing

Increasing brand recognition and visibility is a powerful marketing tool and when utilised correctly can go a long way to securing future prospects and customers. Social media is the perfect platform to achieve just this and can be an incredibly powerful weapon in the right hands.

Each social media platform has its own merits and suitability for different types of businesses and goals. Implementing these opportunities to not just gain new customers but also have the means to zone in on the right demographics, interests, and other critical measurements, will result in the perfect customer for your business and ultimately lead to more conversions.

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Effective Campaigns, Effective Strategies,
and results, which make you happy

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Organic Social Media Marketing

Organic Social Media Marketing

Engaging with your customers through social media channels is not only incredibly versatile but offers many benefits that other forms of marketing can’t provide. Which social media channel you choose will depend on the aims and type of business and whatever visions you have going forward. This might include engaging with your audience through relatable compelling content, creating posts of interest, or even running giveaways or discount offers. All with the same aim of growing your audience and online presence.

We may use all the main social media channels or we may decide your business sits better alongside just one or two.

Social media marketing Is not an exact science and results can vary so we can provide you with a monthly report showing how we connected directly with your audience. Maybe one of our posts resonated with your audience much more than others? Perhaps a post didn’t gain the attention expected?  

With this powerful information we can then begin to analyse why this may have happened and use this information to produce a completely tailored marketing strategy.

We live in a world where re-tweets, likes, comments, how many shares each post gets, or campaigns receive, is not only important, but also valuable in assisting us with the marketing strategy to deliver the results you desire for your business. The bigger and more engaged you are with your social media audience, the easier your marketing goals become.

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Paid Social Media Marketing

Paid Social Media Marketing

So what exactly is paid social media marketing when having a social media account is free to each and everyone of us? Each Social Media platform has the option to sponsor content, advertise, and various other methods to help boost your brands awareness. Have you ever been looking through Facebook’s news feed and an advert appears directly in correlation to your own personal likes or interests. This post doesn’t just magically appear. These are actually adverts which have been paid for. At a basic level, certain parameters and variables have been set up and met, which are specifically targeted to you which is why you’re seeing the advert. Powerful stuff indeed. Better Get Digital will develop a social media marketing strategy which will connect with your audience and be tailored specifically to your brand/business.

With the ever increasing popularity of social media, connecting directly with your target audience has inevitably become much harder. Not just statistically, but the social media algorithms themselves have changed to give greater weight to personal posts as opposed to corporations. You may think this sounds like business suicide but it is actually all about encouraging better quality content to be made which makes for a better overall user experience.

The idea being that social media channels at their heart have always been a place for social interaction, to encourage communication from all over the world so a post which encourages the user to interact would be considered more in tune with this idea and appear more predominately in your news feed.

Organic social media marketing still has its place but to really succeed in social media marketing these days paid social media is absolutely vital to your digital marketing strategy and should be at the forefront of your mind.

Some Key benefits to using Social Media for your business

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increased reach

Reach is all about the exposure your business/service gets. Creating good quality content which encourages other like minded people to share is a popular and effective method of how to increase reach.

targets-audience-icon

target audience

A predetermined audience which, through various methods, has been carefully targeted so your business's marketing strategy reaches the perfect customer.

brand-awareness-icon

brand awareness

Brand awareness is all about consumers perception and how easily they recognise a business's services or products. This can play a key role in their development strategy going forward.

measurements-analysis--blue-icon

measurement & analysis

Without measurement you won't know if your campaigns or objectives are working or if your initial targets have been met. This analysis can be the difference between justifying if a campaign or investment was worthwhile and how or why it succeeded or failed.

Tablet section

social-media-target-audience

increased reach

Reach is all about the exposure your business/service gets. Creating good quality content which encourages other like minded people to share is a popular and effective method of how to increase your reach.

targets-audience-icon

target audience

A predetermined audience which, through various methods, has been carefully targeted so your businesses marketing strategy reaches the perfect customer.

brand-awareness-icon

brand awareness

Brand awareness is all about consumers perception and how easily they recognise a business's services or products. This can play a key role in their development strategy going forward.

measurements-analysis--blue-icon

measurement & analysis

Without measurement you won't know if your campaigns or objectives are working or if your initial targets have been met. This analysis can be the difference between justifying if a campaign or investment was worthwhile and how or why it succeeded or failed.

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